Snack Labs
Production Services

Where AttentionGoes to Stay

In the fight for attention, podcasting is your unfair advantage. We help organizations turn important work into compelling stories that audiences choose to spend hours with.

The Attention Economy

Your audience is drowning in content. But there's one place where people actually choose to listen.

Social Media Post

Time before scroll

~8 seconds

Email Newsletter

Average read time

~11 seconds

Video Content

Average watch time

~2.7 minutes

Podcast Episode

Average listen time

42+ minutes

300x more

“Podcasting is the last place where your audience will give you hours, not seconds.”

Our Story

Born from Sickboy

Our journey into health-focused production started with Sickboy—a podcast that broke ground by tackling illness, disability, and health topics with honesty, humor, and humanity. Over years of creating that show, we learned something powerful: audio is uniquely suited to telling health stories.

The intimacy of the medium creates space for vulnerability. The long-form format allows for nuance and complexity. And the portable nature means these important conversations can reach people during their daily lives—commuting, exercising, doing dishes—times when they're genuinely open to listening.

Organizations began approaching us: health charities, research institutions, advocacy groups. They all had the same challenge—important work that deserved more than a tweet or a brochure. They needed a way to truly connect with audiences who would care, if only they had the chance to really understand.

Featured Work

Narrative Podcasts
That Move People

We craft serialized documentary shows that transform complex topics into compelling narratives—strategically structured to educate, entertain, and create lasting emotional impact.

Breathless
Cystic Fibrosis Canada

Breathless

A Narrative Documentary Series

Cystic Fibrosis Canada needed more than awareness—they needed understanding. We created Breathless as a narrative journey, using the storytelling techniques of the best documentary filmmaking translated to audio. Each episode is strategically structured to educate while entertaining, making complex medical realities accessible and deeply human.

Impact:

  • Thousands of engaged listeners across Canada
  • Featured in major CF Canada campaigns
  • Increased awareness of breakthrough treatments
  • Built lasting emotional connection with audiences
Who Cares
Canadian Centre for Caregiving Excellence

Who Cares

Stories That Demand to Be Heard

The CCCE understood that statistics don't change hearts—stories do. Who Cares uses narrative structure and intentional pacing to walk listeners through the caregiver experience, creating empathy and understanding that no report or social campaign could achieve. Every episode is designed to inform, move, and inspire action.

Impact:

  • Amplified caregiver voices nationwide
  • Supported CCCE advocacy efforts
  • Created resource for isolated caregivers
  • Sparked policy conversations

Why Podcasts Work

For organizations with important stories to tell, podcasting offers advantages no other medium can match.

42+

min average listen

Deep Engagement

Podcast listeners actively choose to spend extended time with your content—during commutes, workouts, and daily routines.

93%

listen alone

Trust & Intimacy

The personal nature of audio creates genuine connection. Listeners feel like they know the voices in their ears.

80%

completion rate

Measurable Impact

Track downloads, completion rates, and listener feedback to understand how your message resonates.

∞

shelf life

Evergreen Reach

Unlike social posts that disappear in hours, episodes continue reaching new listeners for years.

How We Work

From concept to launch, we handle every aspect of podcast production so you can focus on what you do best.

01

Discovery

We learn about your organization, your audience, and the story you need to tell.

02

Strategy

Together we develop the format, tone, and structure that will resonate with your audience.

03

Production

Our team handles everything—interviews, scripting, recording, editing, and sound design.

04

Launch & Beyond

We help you reach your audience and measure the impact of your podcast.

Ready to Tell Your Story?

Whether you're a health organization, research institution, or advocacy group— let's create something that gives your work the attention it deserves.